Marketing: How others done it!

I have looked into how other Animators/Creatives have marketed there project. I have focused mainly around Student work and films that have been a success not just in the final film but the way its been advertised and marketed through websites and social networks.


Mac N Cheese
Facebook Page - http://www.facebook.com/MacNCheeseShort - Here is an example of MacNCheese using facebook as a hub to all other external links and events. This is a great way for use as fast and easy to get that started.

Vimeo - http://vimeo.com/27127177 - Again we plan to try do this once we have a good amount of videos that we can showcase

HaFF - http://www.haff.nl/nl/programma/competities-haff-2012/selectie-europese-studentenfilms/ - on the facebook page you can see all the different competitions that the group has entered into. This Haff students film competition is just one of 5 examples. This is what I mean by a hub where to branch off of as you can get people who have liked the page voting and viewing all your links and videos!


Meet Buck - http://salesmanbuck.com/- Meet Buck Animation also usese vimeo, youtube and facebook as well as a site that contains two of their films! This can be an idea for future films that we realise, putting alongside other films that already have followers.

Okapodi - http://www.oktapodi.com/ - This is a great reference for us, as we plan to design our own website and we think this is a lovely simple layout we can use showcase out work.

Polished Off - http://www.polishedoff.blogspot.com/ - This is a great example of Ravensbournes work! really well made film. The use of blogspot is a really easy and quick way to get work out there. Also you can show updates as you go along which sometimes attraches more and more people. For example the hobbit film production has been sending out updates on how the film is going and key things they are developing which creates a buzz around the film before its even released. (http://www.facebook.com/TheHobbitMovie)


Other films we have referenced for our film are more relative to the story and idea as its films like Shaun of the Dead or The Walking dead. But we have already we don't to make it have load of blood and gore as we want it to be appealing and able to be watched by the younger audiences.

These films to me represent how to get a film out there using social networks, video streaming sites to their advantage and using their 3D renders and abilities to improve on these things!

I have been looking at 3D world magazine and I think thats a very good way for us and myself individually to use. As 3D world magazine has a very big reader base and always showcases good student work whether it be group or individual. See below for a selection of examples:

http://www.3dworldmag.com/2012/02/23/short-cuts-swing-of-change/ is a link to an example of a project from a group of students being showcased! This is a great way to get noticed.

http://www.3dworldmag.com/category/showcase/shorts/ - again this link shows a selection of different animation shorts showcased on the website and in the magazine.

Some images below of the website: